Boosting the Sales of Leather Jackets

“Social media technologies let people connect by creating and sharing content” (Marwick and Boyd, 2011). Everyone a part of the social media phenomena takes their online persona quite seriously. Consumers build up their online persona to showcase to other users how they want to be perceived by the public. It is even possible for consumers to change their real life persona online to how they really want to be seen by others, or ever use it as an outlet. For example someone might have an online blog all about “Star Wars”, however in real life they tell everyone how much they love “Legally Blonde”. This is an example of a presentational media paradigm, how one might want to present themselves to others online and how they manage relationships with the digital objects they engage with. The theory of presentational media paradigm also includes what backgrounds/layouts consumers select, the language they use, and the images they upload in order to clearly present not only themselves but what they believe should be a part of their popular media expression.

The representational media paradigm on the other hand expresses how one is represented online giving others someone/something to look up to. Celebrities are the perfect example of representational media paradigm properties as they are constantly within the public eye and set standards for what consumers are involved within in social media (eg: who they are re-tweeting, liking, commenting on). Celebrity can be conceptualized as a practice through platforms such as twitter as celebrities select what appears on their online persona creating a relationship or sense of intimacy with consumers. Celebrities encourage consumers to look up to their persona by participating with followers, acknowledging fans and making direct connections. Another example of this, going back a few years when James Dean was made famous through platforms of media the sale of leather jackets and cigarettes boosted as a result of how the character was represented within the media and how consumers aspired to copy their celebrity status. “Networked media is changing celebrity culture” (Markwick and Boyd, 2011) as consumers are now empowered through social media to which celebrities they favour and opens the doors to which they publically criticize.


Marwick, A. Boyd, D. 2011. To See And To Be Seen. Celebrity Practice On Twitter, [Online]. 1, 40-43. Available at: <> [Accessed 12 May 2015].


The World is Technologies Oyster



This week i created a Sound Cloud pod cast, full script is found below:

This weeks topic, after much deliberation on what all the content actually meant, took me on a journey back to my childhood with the idea of digital crafting and transformation, the one example that came straight to mind was the infamous Pingu.

Digital crafting is the idea that life can be given to an inanimate object through digital technology. Pingu is the perfect example of this as it is the concept of stop motion that brings the clay penguin to life on consumers television screens. It could be said that Pingu began the introduction and stepping stones into advanced digital crafting.

Another major example of digital crafting is 3D printing. Looking back through time, years ago if a consumer wanted a piece of furniture they had to go through the process of finding a craftsmen to produce it for them. The industrial revolution then rolled around and machines took over the handy work. Today it is now possible with such advanced technology that pieces can be physically printed. Joong Han Lee debates that craftsmanship no longer simply means “hands on craft” however it means moving forward and evolving with technology to fi

nd a new way of creating. 3D printing is such an important commodity for sustaining technology within the future. If digital craftsmanship continues, who knows what can be created in the future, the world is technologies oyster.


Micheal, J. 2008. Making Pingu Animation . [ONLINE] Available at: <> [Accessed 10 May 15].
Stinson, L. 2012. Digital Crafting. [ONLINE] Available at: <> [Accessed 10 May 15].

Great Online Works

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Citizen journalism can be described as individuals providing information to the public in any form be it text, image, audio or video (, 2015). Citizen journalism is all about communicating information, typically online as the internet has given public audiences the ability to post freely and have their voice heard. It could be thought that this new form of journalism is undermining journalism as a profession, however I believe the more information out there the better. Audiences have gone from being passive to producing their own content allowing others to form opinions on their writing and create beneficial debate.

Looking at this topic in a very easy light I feel the need to mention the collective intelligence of “Wookiepedia”. If audiences weren’t given the power to become citizen journalism we wouldn’t have great online works such as the wookiepedia system. As the name might suggest wookiepedia is a Wikipedia type website with the search engine only set to all things star wars.

See for yourselves!


About News. 2015. What is Citizen Journalism. [ONLINE] Available at:<>. [Accessed 01 May 15].