Even More $$$

This weeks topic of “Transmedia” and marketing a story to generate a larger audience is right up my ally being a marketing student, I always tend to see media in the light of how much money is being consumed across platforms (which is a lot of $$$ if you were wondering).

The first transmedia story I thought of was Lord of the Rings (coincidently my favourite movie series) which is a perfect example of how transmedia is creating opportunities in the industry. Lord of the Rings is easily a transmedia example as it is telling multiple stories across multiple mediums to make “one big pervasive story” (One3Productions, 2011). The Lord of the Rings story involves a book series, three major box office movies, board games, PC games, online blogs, etc creating a very real expectation of engagement from audiences. Where transmedia is concerned, engagement is the key.

The first opportunity Lord of the Rings creates is multiple entry points to the story world, with its multiple mediums listed above, capturing a range of markets beyond just the book worms and movie buffs (therefore more $$$). The second opportunity is monetizing marketing efforts creating several pay off possibilities with content flowing across multiple channels (and even more more $$$).

Hollywood is right on the money with recognizing the power transmedia has in the increasing digital age we live within, connecting with Henry Jenkins ideaology that “transmedia story telling is the ideal aesthetic form for an era of collective intelligence”.


Henry Jenkins . 2007. Confessions of an Acca fan: Transmedia Story Telling 101. [ONLINE] Available at: <http://henryjenkins.org/2007/03/transmedia_storytelling_101.html> [Accessed 21 April 15].

One 3 Productions. (2011). Transmedia101. [Online Video]. 24 June. Available from: <https://www.youtube.com/watch?v=HvJbY9hUgbc> [Accessed: 21 April 2015].


Threatening Media

Remix culture has increased within modern day society over the past few decades connecting with the ideology that audiences have been empowered and transformed from passive consumers to active members, and in this case creators. Remix culture in this instance threatens media and copyright “by the rise of user generated content” (Bruns, A. 2010). Empowered audiences can freely take any media content and remix it into something of their own creation, however they may not take into consideration the copyright laws attached to their actions. Alike the Harry Potter Blog scenario companies feel they have a right of ownership to remixed content. This poses the question that forms of media such as Youtube “vloggers” that comment on makeup and post tutorials on how to use it, does that mean the company owning the makeup should have a share of the Youtube earnings? Before attending this weeks lecture I’d only every considered remixes in terms of music or sound and not made the connection between other forms of media. I decided to be brave and try something new and create a meme to show my understanding of remixing media content and remix culture. meme remix
I’ve also discovered that remix culture can be used through not only multiple platforms but many devices as well, so i also had a crack at creating my first youtube video (on my roommates account) to illustrate remixing the same song through multiple youtube videos in one singular video:

Reference:  Bruns, A, 2010. Distributed Creativity. Filesharing and Produsage, [Online]. 1, 1-2. Available at:<http://snurb.info/files/2010/Distributed%20Creativity%20-%20Filesharing%20and%20Produsage.pdf>[Accessed 18 April 2015].

Undermining Traditional Media

An audience is detrimental to any media platform on the market in today’s society. Audience members are being empowered by the ability to become active participants within the platforms removing the boundaries traditional media once created. I believe audience empowerment is a positive movement, disregarding its flaws, as it is assisting to generate more content than ever before providing more ways to “start the conversation” and improve modern technology.

Here’s my very first attempt at a Prezi, just highlighting and discussing some of the above points.



Farflex. 2015. The Free Online Dictionary. [ONLINE] Available at: <http://www.thefreedictionary.com/audience> [Accessed 04 April 15].

Jellyfish UK. (2014). Knowing Your Audience. [Online Video]. 04 December. Available at: <https://www.youtube.com/watch?v=oI5pbaniyBk> [Accessed: 04 April 2015].