Feel like they have a Super Power

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In todays society smart phones are not only just an interface to the internet, but an extension of everyday life. It’s a rare occasion to walk down the street and not come across a person glued to their phone, even someone running past will be using their phone for the latest songs released on “Spotify” for entertainment during their morning jog. Using this example its become apparent that environments and situations are no longer factors that influence internet usage “you don’t need to think about where you are to do what you want to do” (C. Shirkey, 2011).
Each smart phone user is either an Android or an Apple user, apart of the never ending debate over which is better than the other. The functions of both brands are so similar therefore basically anything you can do on an Android phone you can do on an Iphone. One of the only things separating them, according to O’Murchu, is marketing.

“Android is for the purist who wants a killer operating system”

“Apple on the other hand, makes people feel like they have a super power, it makes them fee like a better designer” (L. O’Murchu, 2015).

I believe the choice of operating system is in the eye of the beholder, and which they are attracted to more will consequentially alter their decision. It could even be assumed that whichever operating system we chose, is the message we want to produce or be a part of.

We are in the medium.


C-SPAN. (2011). The Communicators: High Tech & Social Unrest. [Online Video]. 27 February. Available from: <https://www.youtube.com/watch?v=cx4Yuu2hfP0> [Accessed: 26 March 2015].

O’Murchu, L. (CNBC). 2015. Why people pick Team Apple versus Team Android. [ONLINE] Available at: <http://www.cnbc.com/id/102289985> [Accessed 26 March 15].


As They See Fit



“Copyright in the American tradition was not meant to be a “property right” as the public generally understands property. It was originally a narrow federal policy that granted a limited trade monopoly in exchange for universal use and access”.
(Vaidhyanathan 11)

Social media is a phenomenon… consumers are constantly glued to their devices greedy to find the latest Facebook status telling the world what one ate for lunch, Instagram picture of someone’s cat, or amusing Snap Chat of the previous nights drunken antics. Consumers are now living their lives through their computers, tablets, and mobiles. But who owns all this fascinating media content? and controls what the public is both posting and what they are viewing? … Who knows which beady little eyes are looking upon your photos.

Copyright is a concept that has been on the increasing rise for many years in todays society with many breaches and crossing of boundaries in modern cyber applications. Instagram is a major contributor to this ideology. Instagram’s online copyright law states that: “you understand and agree that Instagram cannot and will not be responsible for the content posted on the service and you use the service at your own risk” (instagram.com, 2015). This means that any photograph, video, or any media content belongs to the creator and original poster. As the copyright owner you have the rights to distribute the media content as you please… however there’s a catch. As soon as you upload your latest “selfie” to instagram you will be shocked to find when you press that little innocent “share” button you’re basically signing an invisible contract that grants the media site the ability to use your photograph anyway they see fit, as well as everyone else around the world on instagram that can view your photo (Delsack, 2013).


Cole, S, 2008. Recovering Fair Use. Recover M/C Journal, [Online]. 11/6, 1-4. Available at: <http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/105> [Accessed 21 March 2015].

Instagram. 2015. Terms of Use. [ONLINE] Available at: <https://help.instagram.com/478745558852511>. [Accessed 21 March 15].

Law Offices of Craig Delsack. 2013. Who Owns Photos . [ONLINE] Available at: <http://www.nyccounsel.com/business-blogs-websites/who-owns-photos-and-videos-posted-on-facebook-or-twitter/>. [Accessed 01 April 14].

Consumers to Prosumers


“The Medium is the Message”

According to popular belief, the application “Instagram” is used to share photographs with short captions amongst friends and other program users, is it not? Being an Instagram user myself I can raise a hand and agree with this condensed brief. However, this is simply the mediums main function, to congregate consumers with a love of sharing their lives through images… it says nothing of the mediums message, which also has a lot to say for itself.

The theory that the “medium is the message” (M. Mcluhan, 1964) describes a platform that not only acts with a sole purpose, but also has a message in itself and it’s most basic form. Mcluhan found this idea in the way that consumers focus on the obvious, they see a platform for what it does, and look past what it says.

Instagram’s appearance for example is derived from the influence of the polaroid camera. Each image on the consumers stream is shaped as a square, and has a small gap underneath to write a caption. The application logo itself is the image of a polaroid camera. Instagrams name can also be interpreted as “instant” which highlights its purpose to upload images instantaneously to the platform for users to view.

Taking these simple but overlooked facts it can be made more clear as to why a consumer would chose to use the medium above any others, with access being so readily available and functions so immediate.

Within the idea of “the medium is the message” there is the topic of convergence which is linked to consumers and their active involvement with the platforms. Convergence represents shifts where consumers are stimulated to seek information and “make connections among dispersed media content” (The New Orleans Media Experience, 2003). It doesn’t occur through media platforms, however appears between the social interactions of users, turning “consumers to prosumers”.


Mcluhan, M, 1964. What is the Meaning of the Medium is the Message?. Mcluhan Program in Culture and Technology, [Online]. 1, 1-2. Available at: https://moodle.uowplatform.edu.au/pluginfile.php/324564/mod_resource/content/2/Federman%2C%20M.%20-%20What%20is%20the%20meaning%20of%20The%20Medium%20is%20The%20Message.pdf [Accessed 13 March 2015].

The New Orleans Media Experience, 2003. Worship at the Alter of Convergence . A New Paradigm for Understanding Media Change, [Online]. 1, 3-5. Available at: https://moodle.uowplatform.edu.au/pluginfile.php/324565/mod_resource/content/2/Jenkins%2C%20H.%20-%20Worship%20at%20the%20altar%20of%20convergence.pdf [Accessed 13 March 2015].

Worst Caffeine Addiction in Existence

So here we are, another year another blog. I’m crossing my fingers and toes in the hopes that this time around my writing has at least improved ever so slightly since my first blogging task last year when it took me hours to even figure out how to change the colour of the font… you can now assume I’m not the most tech savvy person there is.

My names Denika, and I’m in my third year of university at UOW. I’m 20 years old and am from Tasmania… and before you ask, no. I do not have any scars from where my two heads and seven fingers were removed and my parents funnily enough aren’t cousins. I moved to Wollongong three years ago and it really has changed my life. For a start I can now cook more than vegemite on toast, learned the horrible and hard way that bills don’t come cheap, and perfected the art of the magical clothes washing contraption that people commonly refer to as a “washing machine”. I’ve also succumbed to one of the worst caffeine addictions in existence, and learned to somehow enjoy a glass of the boxed liquor they call “card(board)-onay”… the student budget myths were proved correct in my case where minimal funds and desperation will make you drink such questionable things.

After changing degree’s three times so far during my time at UOW I think I’ve finally found the right path for me… finance and accounting just didn’t cut the mustard. So in turn I ditched the calculator and bid commerce a fortunate farewell and that brings me to where I am now in communications and media majoring in marketing and advertising starting from the bottom and hopefully making my way to the top within a fashion brand head office… that’d be the dream.

So adios for now fellow BCM112 bloggers, raise those mugs filled with our only life line and cheers to surviving another semester.