So here we are, blog number 2, we’re over the introductions and straight into the nitty gritty of BCM110.
I suppose a definition of sorts is always a good starting point, so here we go… Put in overly simple terms, the media effects model refers to the theories that explore how media affects the way its audience thinks and behaves. An example that explains this idea is the increase of drug use after the production of the hit TV show Breaking Bad (if you haven’t seen it there’s something seriously wrong with you).
The media is being looked at for a number of behaviors in today’s modern society. It appears audiences have unconsciously adopted the concept of “monkey see, monkey do” … and when there’s no one else to blame, who better than the media (people really need a reality check).
On the show, the main character Walter White is portrayed to cook the drug methamphetamine in it’s most pure of forms, which is shown to be the colour blue. Evidence of this can be found in articles all of the web “blue meth was popularized by the television show Breaking Bad” (dailymail.co.uk, 2014) showing it’s regarded as a serious issue.
“we are seeing an extreme increase in blue meth in the regions of Mexico” (K, Abar, 2014). In the real world, which some people seem to be getting confused with television, blue meth actually doesn’t exist. After the show became popular, meth dealers began taking the idea of it and using chemicals that gave their drugs the blue colouring, which as a result made people taking the drug extremely sick. Meth use has also been on the rise, and one can only assume people are watching the show and thinking “well if they can do it, why cant I”… Where’s the common sense?
I believe blaming the media for human actions is absurd and cannot be justified. The media didn’t tell anyone to create blue drugs and then shove them down people’s throats. I think the “experts” that are blaming media need to go back to basics and find where the problem really lies… with the behavior of people and their understanding of FICTION.
Walter White Would Proud, January 14, 2014, [ONLINE] Available at: <bhttp://www.dailymail.co.uk/news/article-2539489/Truly-bad-not-Breaking-Bad-Blue-meth-sold-New-Mexico-modeled-meth-Breaking-Bad-making-people-sick.html> [Accessed 17 March, 2014]
Jennings , B, 2002, Media effects: Advances in Theory and Research (2nd ed.). LEA’s communication series., (pp. 525-548). [ONLINE] Available at: <http://psycnet.apa.org/psycinfo/2002-00742-020 >[Accessed 17 March, 2014]
<http://www.youtube.com/watch?v=UgF8xshCKmg> [Accessed 17 March, 2014]