Beady Little Judgemental Eyes

 

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Advertising in the 21st Century can be extremely risky business. The public, which contains a product’s crucial consumers, is full of little beady judgmental eyes that will unconsciously analyse everything they set their focus on. Luckily, these little beady judgmental eyes may not know all the mumbo jumbo (known as connotations and denotations) behind the critical analysing of a media text…but I do, so let me explain using a somewhat “confronting” Marc Jacobs “Daisy” advertisement (god I love perfume).

A denotation can be described as the translation between a sign and the literal meaning of it, where as a connotation translates a sign into meanings associated with it (Megginson, 2010). Take the Daisy advertisement for example, what do we see?; a girl laying down wearing her underwear (and underwear only), an oversized perfume bottle (where can I get me one of those?), a field of grass in the background, and the brand name in bold letters. These are the clearly stated images right in front of our faces, our denotations.

This advertisement can be considered as a confronting or complex media text to some as it draws unnecessary attention. If this add were to be on a billboard or in a shop window mothers would hide their children’s eyes, girlfriends would hit their boyfriends for having a peak, and women will want to look away in discomfort but just cant bring themselves to. The model in this picture has what society considers to be a “good” body, and she looks perfectly happy to lay around in a field wearing her under wear. The boldness of the brand name also shows the importance of it, or prestige if you will, luring in consumers to purchase this brand with a renowned good reputation and high status. These elements are our connotations, what we make of the symbols and signs and the questions they make us consider.

The image may be trying to portray the idea that if a consumer were to purchase the product, when using it they would also feel free and beautiful enough to go parading themselves around in grass (which is totally absurd, right?). But funnily enough, despite criticisms, this form of advertising actually works proven by the millions of Marc Jacob’s Daisy bottles sold around the globe.

So next time you feel persuaded to open your wallet due to an advertisement that makes someone else look good, reevaluate and take note of the denotations and connotations… do you really want to purchase the product after its advertising campaign has been pulled apart and we can decipher exactly what the marketers want us to believe?

 

References:

D, Megginson. 2010. Connotations and Denotations . [ONLINE] Available at: <http://www.uottawa.ca/academic/arts/writcent/hypergrammar/conndeno.html>[Accessed 29 March 14]

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Good for the Meth Business

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So here we are, blog number 2, we’re over the introductions and straight into the nitty gritty of BCM110.
I suppose a definition of sorts is always a good starting point, so here we go… Put in overly simple terms, the media effects model refers to the theories that explore how media affects the way its audience thinks and behaves. An example that explains this idea is the increase of drug use after the production of the hit TV show Breaking Bad (if you haven’t seen it there’s something seriously wrong with you).

The media is being looked at for a number of behaviors in today’s modern society. It appears audiences have unconsciously adopted the concept of “monkey see, monkey do” … and when there’s no one else to blame, who better than the media (people really need a reality check).

On the show, the main character Walter White is portrayed to cook the drug methamphetamine in it’s most pure of forms, which is shown to be the colour blue. Evidence of this can be found in articles all of the web “blue meth was popularized by the television show Breaking Bad” (dailymail.co.uk, 2014) showing it’s regarded as a serious issue.
“we are seeing an extreme increase in blue meth in the regions of Mexico” (K, Abar, 2014).  In the real world, which some people seem to be getting confused with television, blue meth actually doesn’t exist. After the show became popular, meth dealers began taking the idea of it and using chemicals that gave their drugs the blue colouring, which as a result made people taking the drug extremely sick. Meth use has also been on the rise, and one can only assume people are watching the show and thinking “well if they can do it, why cant I”… Where’s the common sense?

I believe blaming the media for human actions is absurd and cannot be justified. The media didn’t tell anyone to create blue drugs and then shove them down people’s throats. I think the “experts” that are blaming media need to go back to basics and find where the problem really lies… with the behavior of people and their understanding of FICTION.

References:

Walter White Would Proud, January 14, 2014, [ONLINE] Available at:  <bhttp://www.dailymail.co.uk/news/article-2539489/Truly-bad-not-Breaking-Bad-Blue-meth-sold-New-Mexico-modeled-meth-Breaking-Bad-making-people-sick.html> [Accessed 17 March, 2014]

Jennings , B, 2002, Media effects: Advances in Theory and Research (2nd ed.). LEA’s communication series., (pp. 525-548). [ONLINE] Available at: <http://psycnet.apa.org/psycinfo/2002-00742-020 >[Accessed 17 March, 2014]

<http://www.youtube.com/watch?v=UgF8xshCKmg> [Accessed 17 March, 2014]

The Grass is Greener on the Other Side.

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Hello fellow student bloggers and tutors, how do you do?
So…Blogging? this is a bit of a foreign concept for me, but I’m crossing my fingers and toes really tight and hoping I’m not alone in figuring out the world of blogs. So here goes my first post, I sit well equipped with easter eggs (I’m still baffled as how it’s almost easter already I swear I only took the christmas tree down a week ago) to help me through in an attempt to not make anyones eyes bleed.

My names Denika, weird I know, my parents couldn’t bare giving me a common name so I’ve been stuck with something that takes everyone a million tries to get right…(thanks mum).
I’m from the small city of Launceston, Tasmania. And before you ask… No, I do not have two heads, seven fingers, and my parents aren’t cousins. I’m One of the rare Tasmanians who are actually proud of where they come from… The grass really is greener on the other side.

When I’m not busy being a student, correcting people how to say my name, and being a tasmanian I’m working. I’ve been working as a Barista for about four years now, so it’s very safe to assume I’m a bit of a coffee snob.
At the end of grade twelve I decided to make the major decision to change my life around and move to the big smoke.. A scary choice, but not one i’ll ever regret. I’m a second year University of Wollongong student, however this is my first year in media and communications after suffering a year of statistics and finance which I came to find definitely wasn’t for me. Over the course of 2013 within these math’s related commerce subjects I found myself doing more online shopping than anything else, and this is where I discovered my passion. That brings us to where I am now. I’m aspiring to have a career within the fashion industry, working for major labels in the marketing and advertising departments. I definitely see myself here in years to come, drinking a decent cup of coffee that I no longer have to make myself (bye bye hospitality!).

So I should probably stop here before I start rambling on, even more than I already have, and wrap it up with a big good luck to everyone in the BCM110 subject, shall we all pass with flying colours and enjoy the ride along the way (a smooth one i hope, unless you’re doing finance… in which case enjoy that roller coaster you poor sole).

PS: I really, really like cup cakes.
cartoon cupcakes

Den x